
Communicatio optima
Eva-Maria Schottdorf MD MSc – Emergency Physician | Author | Trainer
Here, You Will Find:
1. Flops, Failures, and Fumbles - What Do We Do Now?
Have you already made a mistake at work, just when you wanted to be especially perfect? If so, do you remember it well? Did also you almost lose your head as you contemplated how on earth your mishap could occur?
You are not alone at all. Especially when we want to deliver constant high-quality work, many of us cannot forgive themselves - or sometimes their colleagues and employees, as well - any mistake.
However, as human beings, we need to understand that we are prone to make an error at any time and that we will do so time and again. Therefore, we need something to detect mistakes so early that they cannot cause any harm.
2. CRM in a Nutshell
Crew resource management provides us with a reliable relief. In addition, it has much more in store for us:
- we learn to deal with the human factor so that we reduce mistakes successfully
- even in complex situations and under stress, we use our resources constructively
- we make our decisions swiftly and in a structured manner
- using our awareness deliberately, we detect dangers early and react quickly
- we analyse the causes of our mistakes and, thus, avoid them in the future
3. Daily Appliance - Not Only in High-Risk Work Environments
With its origin in aviation, where one could minimise the number of deadly accidents greatly, CRM is used today in the emergency medical service and other medical fields, as well as in maritime shipping, for instance.
You can benefit enormously in many work areas, not only if you, for example, handle hazardous materials, or dangerous machinery regularly:
- chemical industry, electricity, canteen kitchen (hot grease, boiling water), construction, construction areas in dangerous evironments, factory work, f.ex. working with compactors, maintenance of dangerous machines
- maintenance of medical equipment, procedures where mistakes are momentous, f. ex., sterilisation and packaging of sets of surgical instruments, choosing the radiation dose when treating tumours
- maintenance and operation of all machines and technical equipment, which pose a danger, also vehicles
- dangerous sporting activities (amateurs and professionals): f. ex., planning and supervising, assistance, mountaineering, including climbing, rope teams, extreme mountaineering, scuba diving
- use of dangerous machinery in agriculture and forestry, lumber mills
- storage, handling and transportation of hazardous materials
- all non-dangerous professions: here, it is "only" about angry customers, and missed dates, misrouted deliveries, and failed business deals
4. An Exciting Journey Towards Your Making Use of CRM
The novel CRM coursebooks and workbooks in two volumes will also be used in the CRM Seminars for Beginners and Advanced Learners, respectively. We will start with the history of CRM and continue with the resources themselves, as well as successful communication without loss of information, until we reach the various CRM principles. We will elucidate less-known themes, such as Just Culture. The overall goal is that you can apply vital CRM principles quickly.
Along this path, you will encounter:
- many exciting insights into emergency medicine and aviation
- valuable information, in an easily comprehensible and logical order
- practical tips, which will show you how to apply immediately what you´ve just read
- when you will have reached your goal, you and your team will perform even better
Finally, we will turn our attention to air accidents and incidents in prehospital emergency medicine to unveal how they have been analysed and what all of us can learn from this.
5. The Frontcover, Electronic and Printed Books
5.1. The Book Title

The preliminary frontcover of the new CRM coursebooks and workbooks
5.2. Basic and Exciting Topics in Volume 1 of the CRM Coursebook and Workbook
The basic topics include (selection):
- communication without loss of information
- how to distribute the workload aptly
- decision-making
- how to deal with the human factors
- how to use checklists and SOPs advantageously
These special topics are waiting for you, amongst others:
- why real praise is so important
- three areas of learning: knowledge, skills, and attitude
- why you should analyse excellent teamwork
- Just Culture as an essential part of safety culture
5.3. Important CRM Topics and Analyses in Volume 2
These CRM topics are crucial (selection):
- threat and error management (TEM)
- how to manage stress and prevent fatigue
- surprise and startle effect
- critical incident reporting systems (CIRS)
Special Topics and Analyses:
We will analyse incidents and air accidents using original accident reports and videos in the light of CRM.
5.4. Ebooks and Printed Books in English and German
You will be able to choose from electronic books (PDF files in a fixed layout and 3D Flipbooks) and printed versions (paperback, print on demand). All books come in English and German.

6. Estimated Prices and Purchase in the Shop
6.1. Prices
The prices will depend on the page count of the respective books and the printing costs.
6.2. You Can Buy Books in My Shop With a Few Clicks
Electronic Books
You will be able to download these books as soon as you have completed your purchase.
Print-on-Demand
Print-on-Demand has the advantage that only those books will be produced that have really been purchased. In traditional publishing, it unfortunately happens that unsold copies are eventually destroyed.
For the print-on-demand books, which you order on my website, I use the printing services of Bookvault. This company usually delivers the ordered books to you within one to two weeks.
7. Bulk Order Option for Corporate Clients
In case you want to order a larger number of copies for your staff or your class, please use the form below (it will be ready in October 2024, immediate and automatic processing, as well). If you order 20 copies or more, I will give you a discount of 15% off the regular price of the respective version. If you order 50 copies or more, your discount will be 25%.

8. New Releases, Beta Readers, Advanced Review Copies
Naturally, I have summarised crucial information about these exciting topics for you.
If you are spontaneous, you can register right here and be the first to learn all about:
- new book releases
- your opportunities as a beta reader
- advanced review copies and writing reviews
As a gift of gratitude you will receive the publications "How to Write Essential Checklists With Ease" and "The 12 Writing and Self-Publishing Principles" which you can download directly as handy PDFs.
9. For Your Questions
Of course, I am available if you have any questions. Please Contact me on the phone, via email, by mail, or use the contact form.
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